Corporate gifts for conference networking

A new year means conference season is upon us - and there's no better way to get prepared than by starting to think strategically with corporate gifts.

If you are planning to expand your business' reach at a trade show, convention or industry conference in 2012, you'll want to ensure your business stays fresh in people's minds.

Corporate events can lead to sensory overload - and with so many different businesses competing for the attention of potential customers, it is easy to see how unremarkable displays or ineffective branding are quickly forgotten.

You might want to start by thinking about your options when it comes to corporate gifts at your stand - for example, holding a draw for a pair of custom cufflinks can get people thinking about your brand and net you plenty of useful contacts in the form of e-mail addresses or phone numbers for future follow-ups.

Incorporating branding into the outfits of the people running your stand can be another great idea - executive ties with your company logo are the perfect way for your staff to subtly stand out all day long.