Custom gifts to make a statement

If you need to give a thank-you gift to a business contact, a custom gift can be a great option.

Whether you are showing your gratitude for a job well done, a thoughtful introduction or a recent order, a gift can be an excellent way to say thank you - and send a subtle marketing message at the same time.

For example, you could send a personalised mug or money clip to the client who referred a friend to you as a token of your thanks.

This gesture not only makes a point of thanking your contact, but also may serve as a useful and long-lasting reminder about you and your company - and may encourage them to do business with you again in the future.

You can personalise a custom gift however you like - you might choose to use your own company logo, or you may instead prefer to tailor your gift to your recipient's hobbies or interests.

For example, if you are presenting a contact with custom cufflinks, you may wish to order them in a unique shape - such as footballs if they are an AFL fan, or a favourite animal.