Why Invest More on Custom Promotional Products: Pros and Cons
There are very few things that can match the impact of promotional products on your business. There is no question why tiesncuffs.com.au, including custom corporate products and custom branded merchandise, are among the most popular items for marketing campaigns.
However, there is a lot to learn about these products before you jump in headfirst. In this article, we'll discuss what they are and why you should invest more in them - as well as all the pros and cons of doing so!
What are custom promotional products?
Promotional items, also known as 'non-traditional' advertising solutions or non-personalised goods and services for marketing purposes, can be used in a number of different ways to help promote your company. This includes everything from pens and t-shirts with your logo on them to coffee mugs branded with your tagline.
They are customised to fit your brand's colour palette, logo, and other factors that express your brand personality.
Why invest in custom promotional products?
There are a number of benefits to investing in this type of marketing. Discover some of them below.
#1 Custom promotional products are a great way to promote your business.
They increase exposure for your company. They cost less than other forms of marketing, and they can target specific types of customers.
#2 They can be used as giveaways for customers or potential clients.
According to Cialdini's book, Influence, one of the seven principles of Influence is Reciprocity. Humans are conditioned to return favours, and repay debts. By giving away giveaways, they're more likely to buy from you in the future. That's why a lot of businesses give free trials, demo, and free pdfs.
#3 Custom Promotional Products are useful for events, conferences and trade shows.
They're a great way to get your company's name out there. They're also useful for attracting new employees or interns, and as gifts for clients at the end of the year. They can make any event more memorable with their personalized designs.
#4 You'll find that promotional products are a cost-effective form of advertising.
Custom promotional products don't require any upfront costs or long-term commitments. If you have an idea that's hard to sell, such as a book or product, custom promotional products help create buzz and excitement around it.
#5 Stand out from the crowd with custom promotional items
While others give out brochures with their company logo on them, you can provide something more unique and memorable! It really makes you stand out from competitors.
The Drawbacks of Custom Promotional Products
#1. Customized products are more expensive than generic ones.
Customised products are more expensive than generic ones because they require more manufacturing time and materials. You might be able to save money by purchasing customised products in bulk or ordering them from a low-cost vendor.
#2 They're harder to recycle or reuse, which can be a problem environmentally.
If your company or brand advocates for being environmentally friendly, then mass- producing promotional products that use plastics may not be the best advertising fit for you.
#3 It's hard to get your logo just right the first time.
If you're still in the early stages of your business, you may not have finalized your logo yet. Now, imagine having thousands of custom promotional products made. Then, you decide to redesign your logo. You'd have thousands of promotional items wasted. That's why the research and planning stage is very important before taking advantage of custom promotional products.
#4 Promotional items are not always appropriate for the event they're being given to promote.
Some events are more formal than others, and a promotional item might not be appropriate for the event. For example, it wouldn't make sense to hand out custom promotional mugs at an outdoor concert. The mug could get lost or damaged easily in that setting. Giving away custom branded t-shirts would probably be more appropriate instead of coffee mugs.
#5 You might not have the time to create your design for the promotional products.
If the event is coming soon, and you don't have the time to create your design for custom promotional products, then an alternative effort for promotion might be better for you.
How to Avoid These Drawbacks
To avoid the drawbacks of custom promotional products, all you need to do is invest time in research to find out what type of promotion is appropriate for your event.
Make sure to finalize the design before spending on hundreds or maybe thousands of custom promotional products. That way, you can prevent errors and waste.
How to Choose The Best Type of Promotional Products for Your Needs:
As mentioned above, your promotional products can be custom t-shirts, caps, pens and so much more.
But the best type of promotional products will depend on what you are trying to promote.
For example, if your business is looking for a logo awareness promotion then custom t-shirts with your logo might be appropriate. They don't cost too much and can help get the word out about your brand.
But if you're a plumbing company and are looking to promote your new water heater line, custom pens might be more appropriate as they will likely have an increased reach due to the amount of turnover for this type of product in any given office or building.
Lastly, if you're looking to increase your brand awareness, custom mugs might be the best choice as they can promote branding on an everyday basis for years at a time.
As you can see, there are many pros that come with investing in promotional products. However, it's important to also consider the drawbacks of this type of investment as well. At the end of the day, remember to consider your budget and only invest in promotional products that are necessary for your business goals.